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Privacy Policy



MVMT Physio & Chiro is committed to respecting the privacy of individuals and to recognizing the need of our patients and employees for the appropriate management and protection of any personal and personal health information that we receive. We acknowledge the responsibility in regards to personal and personal health information that is collected, used, retained or disclosed. MVMT Physio & Chiro is compliant with federally and substantially similar provincially mandated legislation, specifically Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

Definition of personal and/or personal health information


Under PIPEDA, personal information is defined as including any factual or subjective information about an identifiable individual, recorded or otherwise.  Examples include:

  • Age, name, ID numbers, income, ethnic origin, or blood type;
  • Opinions evaluations, comments, social status, or disciplinary actions; and
  • Employee files, credit records, loan records, medical records, existence of a dispute between a customer and a merchant and intentions (for example, to acquire goods and services).

Personal information does NOT include the name, title, business address or telephone number of an employee of an organization.

Under PIPA in Alberta, personal information is defined as information about an identifiable individual. In BC, PIPA defines personal information as information about an identifiable individual and includes employee personal information, but does NOT include contact information or work product information.



Accountability for MVMT Physio & Chiro’s compliance with the policy rests with the MVMT Physio & Chiro Privacy Officer. The Privacy Officer is responsible for monitoring company-wide adherence to privacy policies; ensuring MVMT Physio & Chiro is in compliance with applicable legislation and acting as a liaison with the Federal and Provincial Privacy Commissioner’s offices as needed. The Privacy Officer acts as a resource for employees within MVMT Physio & Chiro who are responsible for the day-to-day collection and use of personal information. The Privacy Officer manages complaints and responds on behalf of MVMT Physio & Chiro to any internal or external requests for personal and personal health information and any inquiries about MVMT Physio & Chiro’s health information management. MVMT Physio & Chiro is responsible for personal information in its possession or custody, including information that has been transferred to a third party for processing.

As an organization, MVMT Physio & Chiro:

  • Implements policies and procedures to protect personal information, including information relating to patients, staff, employees, and agents.
  • Has established policies and procedures to receive and respond to complaints and inquiries.
  • Trains and communicates to staff and agents information about MVMT Physio & Chiro’s privacy policies and practices.

In addition, all MVMT Physio & Chiro employees sign an internal confidentiality agreement which states that they agree to comply with all applicable legislative regulations as well as MVMT Physio & Chiro’s own internal privacy codes.

Commitment to privacy


i. COLLECTION – MVMT Physio & Chiro collects, uses, discloses and retains personal and personal health information in order to provide superior health care and service. MVMT Physio & Chiro makes all reasonable efforts to fully inform patients and employees about the planned use and disclosure of their personal and personal health information and will obtain explicit consent from patients in regards to their information when necessary.

The collection of personal and personal health information is limited to that which is necessary for the purposes identified by MVMT Physio & Chiro.  Information is collected by fair and lawful means.

  • MVMT Physio & Chiro does not collect personal or personal health information from staff or patients indiscriminately. Both the amount and the type of information collected are limited to that which is necessary to fulfill the purposes identified.
  • MVMT Physio & Chiro recognizes and respects the need to collect personal and personal health information by fair and lawful means. At or before the time personal or personal health information is collected, MVMT Physio & Chiro staff identifies the purposes for which personal and personal health information is collected. For employees, the information is used for the purposes of staffing, payroll and legal requirements around human resources.

For patients, the primary purposes for collecting personal and personal health information are the delivery of direct patient care, the administration of the health care systems, research, teaching, statistics, and meeting legal and regulatory requirements.

At the time of collection, MVMT Physio & Chiro staff:

  • Identifies the purposes for which personal or personal health information is collected from the individual.
  • The identified purposes of the personal or personal health information are explained to the individual. Depending upon the way in which the information is collected, this explanation can be given orally or in writing: for example, an admission form or posted notice may give notice of the purposes.
  • When personal information that has been collected is to be used for a purpose not previously identified, the new purpose will be disclosed prior to use.  Unless the new purpose is required by law, the consent of the individual is required before information can be used for that purpose.
  • Persons collecting personal information shall be able to explain to individuals the purposes for which the information is being collected.


MVMT Physio & Chiro will limit collection and use of personal and personal health information to that which the person has provided consent for.

The knowledge and consent of the individual is required for the collection, use or disclosure of personal or personal health information, except where inappropriate.

Note: In certain circumstances personal or personal health information can be collected, used or disclosed without the knowledge and consent of the individual. For example, legal, medical or security reasons may make it impossible or impractical to seek consent. When information is being collected for the detection and prevention of fraud or for law enforcement, seeking the consent of the individual might defeat the purpose of collecting the information. Seeking consent may be impossible or inappropriate when the individual is a minor, seriously ill, or mentally incapacitated. In these circumstances, the MVMT Physio & Chiro representative should, where possible, seek consent from a substitute decision maker. In addition, if MVMT Physio & Chiro does not have a direct relationship with the individual, it may not be possible to seek consent.

  • Consent is required for the collection of personal information and the subsequent use or disclosure of this information. MVMT Physio & Chiro staff members seek consent for the use or disclosure of the information at the time of collection. In certain circumstances, consent with respect to use or disclosure may be sought after the information has been collected, but before use (for example, when MVMT Physio & Chiro staff wish to use information for a purpose not previously identified).
  • Consent means “knowledge and consent”. MVMT Physio & Chiro staff members make a reasonable effort to ensure that the individual is advised of the purposes for which the information will be used. To make the consent meaningful, the purposes must be stated in such a manner that the individual can reasonably understand how the information is to be used or disclosed.
  • The form of the consent sought by the MVMT Physio & Chiro representative may vary, depending upon the circumstances and type of information. In determining the form of consent to use, MVMT Physio & Chiro takes into account the sensitivity of the information.
  • The way in which MVMT Physio & Chiro seeks consent may vary, depending upon the circumstances and the type of information collected. For example, MVMT Physio & Chiro seeks express consent when the information is likely to be considered sensitive. MVMT Physio & Chiro seeks consent from an authorized representative such as a substitute decision maker if the patient is not capable of giving or refusing consent.
  • Individuals can give consent in many ways, for example:
    • An admission form may be used to seek consent, collect information and inform the individual of the use that will be made of the information. By completing and signing the form, the individual is giving consent to the collection and the specified uses.
    • Individuals will have the opportunity to request that that their names and addresses not be given to other organizations or transferred to a third party.
    • Consent may be given orally when information is collected over the telephone. Consent may be given at the time that individuals use a health service.
    • An individual may withdraw consent at any time, subject to legal or contractual restrictions, application college regulations and reasonable notice. The MVMT Physio & Chiro representative informs the individual of the implications of such withdrawal.


MVMT Physio & Chiro will make every reasonable effort to ensure that personal and personal health information collected and used is accurate. Patients providing personal information will have the opportunity to review and correct their personal information.

If MVMT Physio & Chiro discloses personal or personal health information about an individual, MVMT Physio & Chiro will take reasonable steps to ensure that the information is accurate, complete and up-to-date for the purposes that are known to MVMT Physio & Chiro at the time of the disclosure. Otherwise, MVMT Physio & Chiro will clearly set out any limitations or qualifications relating to the accuracy of the disclosure.


MVMT Physio & Chiro will store personal and personal health information using hard copy and/or electronic means in such a way as to prevent unauthorized collection, access, use, disclosure or disposal of the personal information. MVMT Physio & Chiro will not disclose any personal or personal health information unnecessarily to employees or any third party unless the affected patient consents or unless required by law.

Personal or personal health information is not used or disclosed for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Personal or personal health information is retained only as long as necessary for the fulfillment of those purposes and/or as required by an applicable regulatory body.

  • If using personal information for a new purpose, MVMT Physio & Chiro documents this purpose.
  • MVMT Physio & Chiro has guidelines and implements procedures with respect to the retention of personal information. These guidelines include retention periods for personal health information as required by college regulations. Personal information that has been used to make a decision about an individual is retained long enough to allow the individual access to the information after the decision has been made.
  • Personal or personal health information that is no longer required to fulfill the identified purposes and/or has past the required retention period as set out in college regulations is destroyed, erased, or made anonymous. MVMT Physio & Chiro has guidelines and implements procedures to govern the destruction of personal and personal information in accordance with applicable legislative requirements.


Security safeguards appropriate to the sensitivity of the information protect personal information. Security safeguards protect personal information against loss, theft, unauthorized access, disclosure, copying, use or modification or destruction. MVMT Physio & Chiro protects personal information regardless of the format in which it is held. The nature of the safeguards varies depending on the sensitivity of the information that has been collected, the amount of information collected, the extent of the distribution of information, the format of the information and the method of storage. A higher level of protection safeguards more sensitive information, such as personal health information records. Extreme care is taken when disposing or destroying personal information in order to prevent unauthorized parties from gaining access to the information.

The methods of protection include:

  • Physical measures, for example, locked filing cabinets and restricted access to offices;
  • Organizational measures, for example, limiting access on a “need-to-know” basis; and
  • Technological measures, for example, the use of passwords, encryption, password protection on email attachments and audits.

MVMT Physio & Chiro makes its staff and agents aware of the importance of maintaining the confidentiality of personal information. As a condition of employment, appointment, or agency, all MVMT Physio & Chiro staff and agents must sign the MVMT Physio & Chiro Confidentiality Agreement. In addition, those with access to electronic health records must sign individual User Agreements.

MVMT Physio & Chiro uses third party service providers to process and store the personal information we collect from our patients. This personal information may be stored on servers located outside of Canada. As such, this information may be available to the government or agencies of that country under a lawful order made in that country. MVMT Physio & Chiro remains accountable for all information we collect. We ensure that personal information sent to or shared with any foreign jurisdiction for processing or storage will be safeguarded, used, disclosed, and disposed of in a way that is compliant with Canadian federal and provincial privacy laws as well as with MVMT Physio & Chiro internal privacy policies. Personal information will only be used for purposes in keeping with the original reason for its initial collection.


MVMT Physio & Chiro promotes an employee’s or patient’s right of access to his/her personal or personal health information and will provide this information in an understandable format. MVMT Physio & Chiro will provide access to information upon request within 30 days as required under federal law, although the Privacy Officer may request an extension of another 30 days.

Upon request, an individual is informed of the existence, use, and disclosure of his or her personal information and is given access to that information. MVMT Physio & Chiro may ask the individual to supply enough information in order to confirm the existence, use and disclosure of the personal or personal health information. MVMT Physio & Chiro will inform the individual how the information is or has been used and will provide a list of any organization to which it has been disclosed (if any). An individual is able to challenge the accuracy and completeness of the information and have it corrected or amended as appropriate.

When a challenge is not resolved to the satisfaction of the individual, MVMT Physio & Chiro records the nature of the unresolved challenge. When appropriate, the existence of the unresolved challenge is transmitted to third parties having access to the information in questions (if any).

Note: In certain situations, MVMT Physio & Chiro may not be able to provide access to all the personal information they hold about an individual. Exceptions to the access requirement are limited and specific. The reasons for denying access are provided to the individual upon request. Exceptions may include information that is prohibitively costly to provide, information that contains references to other individuals, information that cannot be disclosed for legal, security, or proprietary reasons, and information that is subject to solicitor-client or litigation privilege.


MVMT Physio & Chiro makes readily available to individuals specific information about its policies and practices relating to the management of personal information. Individuals are able to acquire information about MVMT Physio & Chiro policies and practices without unreasonable effort. This information is made available in a form that is generally understandable.

The information made available includes:

  • The contact information to reach the Privacy Officer who is accountable for the MVMT Physio & Chiro privacy policies and practices, and to whom complaints or inquiries can be forwarded;
  • The means of gaining access to personal information held by MVMT Physio & Chiro;
  • A description of the type of personal information held by MVMT Physio & Chiro, including a general account of its use;
  • A copy of any brochures or other information that explains the MVMT Physio & Chiro policies, standards, or codes.

MVMT Physio & Chiro makes information on their policies and practices available in a variety of ways to address varied information needs and to ensure accessibility to information: for example, MVMT Physio & Chiro may choose to make brochures available in its places of business, mail information to its clients, post signs, provide online access, or through the Internet and Intranet.


MVMT Physio & Chiro has established procedures in place to receive and respond to complaints or inquiries about its policies and practices relating to the handling of personal information. In case of a complaint, the complainants will be informed about how to proceed. On its website and consent forms, MVMT Physio & Chiro provides contact information for the MVMT Physio & Chiro Privacy Officer. The Privacy Officer tracks and investigates all complaints made about MVMT Physio & Chiro’s personal and personal health information management and will take appropriate action to correct any inaccurate personal information or modify policies and procedures if needed.

ix. Website Privacy

This section is designed to ensure you are aware of how your data is being used while you are visiting our website and to provide you with choices about that use. Your continued use of the MVMT Physio & Chiro website after any modification indicates your agreement to the new terms.


We use Google Analytics, Remarketing with Google Analytics, Google AdWords Conversion tracker, and other Google services such as display advertising that place cookies on a browser across the website. These cookies help us increase our website’s effectiveness for our visitors. These cookies are set and read by Google. To opt out of Google tracking, please visit this page


We collect anonymous data when you visit most pages on the MVMT Physio & Chiro website through the use of cookies. A cookie is a string of information that is sent by a web site and safely stored in your computer’s memory. We may employ cookie technology to help you move more efficiently through our website. We may also employ cookie technology to estimate our total audience size and traffic and to help us improve overall visitor website experience. You can turn off the ability to receive any of these cookies by adjusting the browser in your computer, but please note that by doing so you may materially affect the functionality of our website and the information you can access through it. If you wish to find out more about cookies, or how to refuse cookies, please visit the Interactive Advertising Bureau’s web site at Your visit may automatically provide us with data that is not linked to your personal information, such as your IP (Internet Protocol) address, browser type, operating system, domain name, access times, and referring web site addresses. Some parts of the MVMT Physio & Chiro website may use embedded pixel or javascript technologies to facilitate your use of the web site and to track general traffic. We use anonymous data to obtain general statistics regarding the overall use of the MVMT Physio & Chiro website and its specific webpage and to evaluate how our visitors use and navigate our website on an aggregate basis. We do not link your anonymous data with personal data. We also use AdWords remarketing to market our sites across the web. We place a cookie on a browser, and then a 3rd party (Google) reads these cookies and may serve an ad on a 3rd party site. You may opt out of this ad serving on Google’s opt out page. If you are concerned about 3rd party cookies served by networks, you should also visit the Network Advertising Initiative opt-out page


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process online bookings and to send information, updates and reminders pertaining to online bookings.
  • We may also send you additional information related to your product and/or service.
  • Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CAN-SPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Include the physical address of our business or site headquarters
  • Monitor third party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at

  • Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.

Links to Other non MVMT Physio & Chiro Web Sites

At times we may make content or services from other web sites including our affiliated or co-branded web sites available to you from links located on this site. These other web sites are not subject to this privacy policy. We recommend that you review the privacy policy at each such web site to determine how that site protects your privacy.

The privacy officer can be reached at our toll-free number, (866) 749-7461, or at

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